Marketing Icon Set

BRANDING ■ ICONOGRAPHY

Icon set designed for use throughout Canopy’s marketing material. As a professional tax software company, Canopy needed a visual system to organize and communicate various aspects of their products in a style that resonated with their audience. Designed to quickly communicate concepts at any size and consisting of 70+ icons, this set answered that need. These icons replaced a previous, more intricate set that struggled with color usage and scalability.