RainFocus Website

CREATIVE DIRECTION ■ WEB ■ BRANDING

RainFocus.com is RainFocus’ primary web presence that consisted of 25 pages at launch, and has since been extended to 37+. I was the creative director who led the initial concepts and managed all new content and revisions across creative, marketing, and UI teams.

RainFocus is a event management platform that needed a streamlined and scalable web presence to match their product values and brand. My team created the framework, libraries, and graphics for the initial website and continue to maintain new pages and updates over time. At the start of the project, we conducted competitive and user research and identified three categories of focus for the webpages; value propositions, platform capabilities, and supportive resources. To achieve a scalable solution for the in-house creative and UI teams, each section used on the website lives in a Figma library which evolves with the website at an atomic level to facilitate new content.